6
Social Purpose Company of the Year

Description
This award recognizes an agency/company that has demonstrated excellence in social purpose over the past year. To be eligible, you need to have entered work into other categories. But that shouldn’t be a problem. If you’re good enough to win this award, you’ll have been churning out great work all year.

2
Social Purpose Team of the Year

Description
This category will recognize an in-house team who has demonstrated excellence over the past year. Discuss the structure of the team. Describe the team’s marketing activities over the past year. 

5
Diversity & Inclusion Company of the Year

Description
This category will recognize those who demonstrate the strongest commitment to diversity and inclusion, both in the day to day, as well as through specific activities and initiatives. Judges will be looking for examples of activities that have promoted the building of diverse teams, creation of inclusive working environments or driving culture to create marketing/products/services that are inclusive of a diverse audience. We are looking to reward those companies who are pushing boundaries and shaping their own journeys.

3
Change Maker of the Year 2021

Description
This category recognizes the individual who has demonstrated extraordinary excellence and innovation for change. Qualifying individuals are likely to be widely known as being forward-thinking and able to drive progress across their organization and the industry they work in.

7
Campaign of the Year (for profit)

Description
To reward the best for-profit purpose-focused campaign. Judges will be looking for an entry that is brave, innovative, and demonstrated great results.

10
Campaign of the Year (not for profit)

Description
To reward the best for not-for-profit purpose-focused campaigns. Judges will be looking for an entry that is brave, innovative and demonstrated great results.

2
Rising Star

Description
In this category, we want to give recognition to a talented individual who has 3 years experience or less. In the entry you could include evidence such as work ethic, client management, new business wins, or doing something impactful that gives them the deserving title of Rising Star of the Year

8
Best Response to Change - NEW for 2021

Description
This category rewards those companies/campaigns that adapted quickly to change. This could be in response to external factors such as the Covid-19 crisis or an internal shift. The judges will look for how the team responded to a changed brief and exceeded expectations.

7
Best Use of Creativity - NEW for 2021

Description
This category will award the most effective use of creativity within a campaign. Judges will be looking for entries that can demonstrate how the creative element contributed to the success of the campaign.

6
Best in Representation of Diversity & Inclusivity in a Campaign

Description

• Describe the campaign objectives • How was diversity and inclusion represented in the campaign • Present any feedback/results from the campaign

6
Best in Brand Purpose

Description

Describe your company’s brand purpose • How has your company demonstrated this. Show integration of Marketing/brand/CSR. • How has your company engaged staff in this area and embedded brand purpose into the culture?

3
Innovation of the Year

Description
This award celebrates innovative practices to deliver a social good campaign • Describe the objectives of the marketing brief • How has your company demonstrated a different way of looking at a problem • Present the outcomes of the campaign

7
Best in Community Engagement

Description
• How has your company engaged in the local community to make a positive difference? • Describe the project looking at staff involvement, community involvement • What was achieved and how have you continued the legacy and ensured the community still benefits?

6
Best Brand/Charity Collaboration

Description
• Describe the nature and purpose of the collaboration • How has your company helped highlight the cause and engaged your own staff in the collaboration? • What was achieved and how have you continued the legacy?

6
Best Use of Technology

Description
• Describe the technology and how it works • Describe how your technology has enhanced a social good campaign/helped the Third Sector directly. • Provide clear evidence of results

6
Best PR Campaign

Description
• Describe the campaign and objectives • What media did you use to reach your audience • What was achieved? Provide qualitative and quantitative results achieved. Use as much evidence as possible.

0
Best Digital Campaign

Unfortunately, the judges didn't think the entries in this category reached the standard they were looking for and therefore have not given any nominations. We cant give feedback on specific pieces of entered work but if you would like to know more about the judging process to help explain this, please get in touch.


7
Best Social Media Campaign

Description
• Describe campaign objectives • How did the campaign work across different platforms • Describe the impact/engagement of the campaign

6
Best Video Campaign

Description

• Describe the objectives and how you achieved them • How was the video innovative in terms of creativity • What was the overall role of video in this campaign

5
Best Stunt or Live Event

Description

• Describe the objectives of the Live event and how it ties into the overall campaign • Describe the nature of the event • Describe the impact and evidence of results

4
Best Content Marketing Campaign

Description
• Describe the objectives of the campaign • Describe the storytelling and media channels used • What was achieved – provide clear evidence of results

6
Best Integrated Campaign (offline & online)

Description
• Describe the objectives of the campaign • Describe the campaign, the integration of media channels, key messaging • What was achieved – provide clear evidence of results

4
Design for Good

This category recognises the growing contribution that design and creativity play in making the world a better place. We want to reward those who are doing something to benefit society or humanity through design. From new products to new services to new expressions, we are looking for great examples which can inspire a whole new generation of designers.

The judges are looking for: - A strong sense of purpose, or human meaning or direction that can create real human impact and change - Innovation, empathic design and user-centricity - A clear demonstration of the intended purpose for the target audience and how it helps and benefits them. Recognition of the need to design in a way that does not patronize but celebrates, that empathizes but does not sympathize, which engages and resonates.