This category recognises the growing contribution that design and creativity play in making the world a better place. We want to reward those who are doing something to benefit society or humanity through design. From new products to new services to new expressions, we are looking for great examples which can inspire a whole new generation of designers.

The judges are looking for: - A strong sense of purpose, or human meaning or direction that can create real human impact and change - Innovation, empathic design and user-centricity - A clear demonstration of the intended purpose for the target audience and how it helps and benefits them. Recognition of the need to design in a way that does not patronize but celebrates, that empathizes but does not sympathize, which engages and resonates.

£385.00

OVERALL 

Description
This award recognizes an agency/company that has demonstrated excellence in social purpose over the past year. To be eligible, you need to have entered work into other categories. But that shouldn’t be a problem. If you’re good enough to win this award, you’ll have been churning out great work all year.

Criteria
You need to complete a report telling the judges what you’ve achieved and why you deserve to be named agency of the year. In your main entry report, you should use the following structure: client list (if applicable), company structure, your objectives, challenges, and achievements over the past year.

£385.00

Description
This category will recognize an in-house team who has demonstrated excellence over the past year. Discuss the structure of the team. Describe the team’s marketing activities over the past year. 

Criteria
Discuss the structure of the team. Describe the team’s marketing activities over the past year in relation to social good Demonstrate results produced by these activities and how they impacted the overall company.

£385.00

Description
This category will recognize those who demonstrate the strongest commitment to diversity and inclusion, both in the day to day, as well as through specific activities and initiatives. Judges will be looking for examples of activities that have promoted the building of diverse teams, creation of inclusive working environments or driving culture to create marketing/products/services that are inclusive of a diverse audience. We are looking to reward those companies who are pushing boundaries and shaping their own journeys.

Criteria
You will also need to share evidence of: - policies/procedures in place, initiatives and their successes, meeting/exceeding any objectives.

£385.00

Description
This category recognizes the individual who has demonstrated extraordinary excellence and innovation for change. Qualifying individuals are likely to be widely known as being forward-thinking and able to drive progress across their organization and the industry they work in.

Criteria
You may enter for yourself or on behalf of a colleague or individual who you think is deserving of this award: • Describe your role and how you have been involved in pushing through a change in social good and/or cultural change projects in your company.

• Describe the personal development of yourself and those around you
• Describe results to date and goals for the future

£385.00

Description
To reward the best for-profit purpose-focused campaign. Judges will be looking for an entry that is brave, innovative, and demonstrated great results.

Criteria
• Describe the social good campaign (for profit)
• Discuss the objectives
• What was achieved (provide clear evidence of results)

£385.00

Description
To reward the best for not-for-profit purpose-focused campaigns. Judges will be looking for an entry that is brave, innovative and demonstrated great results.

Criteria
• Describe the social good campaign (not for profit)
• Discuss the objectives
• What was achieved – provide clear evidence of results

£385.00

Description
In this category, we want to give recognition to a talented individual who has 3 years experience or less. In the entry you could include evidence such as work ethic, client management, new business wins, or doing something impactful that gives them the deserving title of Rising Star of the Year

Criteria
Entries should demonstrate the role this individual has contributed to the overall marketing strategy in the past 12 months.
• Describe personal development
• Describe the results produced
• How did the person contribute to the results?

£385.00

STRATEGY/CAMPAIGN 

Description
This category rewards those companies/campaigns that adapted quickly to change. This could be in response to external factors such as the Covid-19 crisis or an internal shift. The judges will look for how the team responded to a changed brief and exceeded expectations.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness and organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£385.00

Description
This category will award the most effective use of creativity within a campaign. Judges will be looking for entries that can demonstrate how the creative element contributed to the success of the campaign.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness, and organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£385.00

Description

• Describe the campaign objectives • How was diversity and inclusion represented in the campaign • Present any feedback/results from the campaign

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness, and organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£385.00

Description

Describe your company’s brand purpose • How has your company demonstrated this. Show integration of Marketing/brand/CSR. • How has your company engaged staff in this area and embedded brand purpose into the culture?

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness and organizational impact and measurement. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£385.00

Description
This award celebrates innovative practices to deliver a social good campaign • Describe the objectives of the marketing brief • How has your company demonstrated a different way of looking at a problem • Present the outcomes of the campaign

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness, and organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£385.00

• How has your company engaged in the local community to make a positive difference? • Describe the project looking at staff involvement, community involvement • What was achieved and how have you continued the legacy and ensured the community still benefits?

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness and organizational impact and measurement. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£385.00

Description
• Describe the nature and purpose of the collaboration • How has your company helped highlight the cause and engaged your own staff in the collaboration? • What was achieved and how have you continued the legacy?

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness, and organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£385.00

Description
• Describe the technology and how it works • Describe how your technology has enhanced a social good campaign/helped the Third Sector directly. • Provide clear evidence of results

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness, and organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£385.00

Description
• Describe the campaign and objectives • What media did you use to reach your audience • What was achieved? Provide qualitative and quantitative results achieved. Use as much evidence as possible.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness, and organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£385.00

Description

Describe the objectives of the campaign • Describe how you delivered the campaign • What was achieved? Provide clear evidence, e.g. website traffic, CRTs, page views per visit, dwell time, changes in customer attitudes, or any other metric required by the client.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness, and organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£385.00

• Describe campaign objectives • How did the campaign work across different platforms • Describe the impact/engagement of the campaign

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness, and organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£385.00

Description

• Describe the objectives and how you achieved them • How was the video innovative in terms of creativity • What was the overall role of video in this campaign

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness, and organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£385.00

Description

• Describe the objectives of the Live event and how it ties into the overall campaign • Describe the nature of the event • Describe the impact and evidence of results

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness, and organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£385.00

• Describe the objectives of the campaign • Describe the storytelling and media channels used • What was achieved – provide clear evidence of results

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness and organizational impact and measurement. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£385.00

• Describe the objectives of the campaign • Describe the campaign, the integration of media channels, key messaging • What was achieved – provide clear evidence of results

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness, and organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£385.00