Daianna Karaian
Daianna Karaian
founder
Today Do This & Thoughtful Works

As Co-founder and CEO of Today Do This, Daianna works with companies that are serious about embedding purpose across the organisation. Today Do This helps employees connect the organisation’s social aims with their own day jobs to spark practical, meaningful action.

For over 20 years, she's worked in strategic marketing and social impact with big corporates and small startups, client-side and agency, with brands like IKEA, Lego, M&S, Unilever and Pearson. As a brand strategist at EDF Energy, her work won a Cannes Lion Award, IPA Effectiveness Award, and Marketing Society Grand Prix. She has served on the jury of the D&AD New Blood Awards, and was jury president for the D&AD New Blood White Pencil.

Daianna is also editor of Thoughtful Magazine, and has been seen in the pages of The Economist, Quartz, The Guardian, Huffington Post, Positive News and PSFK. She’s on the faculty of Year Here and School for Social Entrepreneurs, and serves on the advisory boards of 2269 and Stuffstr. She has a bachelor’s degree in Industrial Engineering from Northwestern University, an MBA from the Kellogg School of Management, and is an alumna of London Business School and The Marketing Academy.