Mark McGinn
Mark McGinn
director EMEA brand and social purpose
Edelman

Over the past 15 years, Mark has worked across brand strategy and sustainability innovation, to help global companies define and deliver their Purpose. Transforming sustainability performance to maximise commercial brand value and social impact.

Through values-driven innovation, he has helped develop brand solutions and campaigns, covering the Circular Economy, Sustainable consumption, Societal Equality and Digital Safety for some of the world’s best-loved brands such as Apple, Nike, Starbucks, O2, Unilever, and IKEA.

Previously, he was Head of Sustainability Marketing and Propositions at O2 and Head of International Marketing and Communications for (RED), helping to raise over $300m for the Global Fund to fight HIV and AIDS in Africa.

He is a contributing speaker at the Cambridge University Institute of Sustainable Leadership and Advisory Board member for the Zero Carbon Forum.

At weekends, you’ll find him running trails or chasing after his children. Sometimes at the same time.