The awards for socially responsible marketing

Change Maker of the Year 2020

You may enter for yourself or on behalf of a colleague
or individual who you think is deserving of this award:

• Describe your role and how you have been involved
in pushing through change in social good and/or
cultural change projects in your company.
• Describe the personal development of yourself and
those around you
• Describe results to date and goals for the future

Campaign of the Year (for profit)

• Describe the social good campaign (for profit)
• Discuss the objectives
• What was achieved - provide clear evidence of results

Best in Brand Purpose

• Describe your company’s brand purpose
• How has your company demonstrated this.
Show integration of Marketing/brand/CSR.
• How has your company engaged staff in this area and
embedded brand purpose into the culture?

Best in Community Engagement

• How has your company engaged in the local
community to make a positive difference?
• Describe the project looking at staff involvement,
community involvement
• What was achieved and how have you continued the
legacy and ensured the community still benefits?

Best Brand/Charity Collaboration

• Describe the nature and purpose of the collaboration
• How has your company helped highlight the cause
and engaged your own staff in the collaboration?
• What was achieved and how have you continued
the legacy?

Best in Diversity & Inclusivity

• How does your organisation demonstrate progress in
this area
• How is diversity & inclusivity reflected in decisionmaking
within the organisation
• Describe your recruitment policy to ensure the makeup
of your organisation is representative of today’s
society.

Innovation of the Year

This award celebrates innovative practices to deliver a
social good campaign

• Describe the objectives of the marketing brief
• How has your company demonstrated a different way
of looking at a problem
• Present the outcomes of the campaign

Best Use of Technology

• Describe the technology and how it works
• Describe how your technology has enhanced a social
good campaign/helped the Third Sector directly.
• Provide clear evidence of results

Best PR Campaign

• Describe the campaign and objectives
• What media did you use to reach your audience
• What was achieved? Provide qualitative and
quantitative results achieved. Use as much evidence
as possible.

Best Digital Campaign

• Describe the objectives of the campaign
• Describe how you delivered the campaign
• What was achieved? Provide clear evidence,
e.g. website traffic, CRTs, page views per visit, dwell
time, changes in customer attitudes or any other
metric required by the client.

Best Social Media Campaign

• Describe campaign objectives
• How did the campaign work across different
platforms
• Describe the impact/engagement of the campaign

Best Video Campaign

• Describe the objectives and how you achieved them
• How was the video innovative in terms of creativity
• What was the overall role of video in this campaign

Best Stunt or Live Event

• Describe the objectives of the Live event and how it
ties into the overall campaign
• Describe the nature of the event
• Describe the impact and evidence of results

Best Content Marketing Campaign

• Describe the objectives of the campaign
• Describe the storytelling and media channels used
• What was achieved – provide clear evidence of results

Best Integrated Campaign (offline & online)

• Describe the objectives of the campaign
• Describe the campaign, the integration of media
channels, key messaging
• What was achieved – provide clear evidence of results