Sara Baiyu Porritt is a Senior Director of Integrated Media Planning with over a decade of experience working with CPG and Telco giants, utilizing empathy as the language of data in crafting impactful media and investment strategies. Having thrived in many circumstances where she was “the only”, Sara champions and leads Diversity and Inclusion for OMD USA with the goal of cultivating a work culture where all ethnicities, genders, backgrounds, and levels feel empowered to share their unique perspectives, and know that they are heard and valued. She believes it’s imperative that a brand’s story is the human story.
As an R&B vocalist and yogi, Sara is a soulful songstress and strong supporter of body positivity and self-love. She has been shattering stereotypes since the age of 17 when she co-launched a record label with a Grammy winning music producer. Since that time, Sara has VJ’ed for MTVu, released 2 EPs and 2 full length albums, and starred in CW’s “The Next” alongside rapper Nelly. Her single “Take A Number” has more than 4 million views on YouTube, and she hit the stage with Wyclef Jean at Advertising Week New York in September of 2019.
In her spare time, Sara is dedicated to capturing and sharing stories of those who have also traversed the road not taken, and is the host and creator of Hear Us Roar—a podcast featuring inspired conversations with fearless Asian women about how ideas and passions can ignite transformative journeys.
Sara holds an A.B. of Sociology from Princeton University, and currently lives in New York City with her husband Joe.