Creative brand and marketing executive with over 20+ years of leading multi-disciplinary marketing, brand, communications, and creative divisions. With a skilled expertise in new product launches, brand development, and revitalization; her broad experience within start-ups, national, and global organizations has targeted multi-generational audiences ranging from 5-85.
With demonstrated leadership ability, Zlotnick currently serves as the CMO of Team Rubicon where she leads the strategic and brand narrative for the veteran-led disaster relief non-profit. She has held high-profile executive roles within the National Football League, News Corporation at both FOX Cable Networks and FOX Sports, Disney, SONY Digital Entertainment, NBC Universal, Los Angeles Times, and Nestlé.
She also functioned as the CMO, Brand Architect for Zequity Marketing where she guided companies through strategic positioning and corporate culture initiatives.
Giving back to communities, Zlotnick sat on the Board of Directors for Make-a-Wish of Greater Los Angeles, and remains the Chief Advocate at Advocation Station where she supports and educates parents of special-needs children. Lorey also served the professional community as a diversity mentor for both the NFL and Promaxbda.