As COVID-19 turns lives upside down, people all over the world are searching for information on how to keep safe, stay hopeful and help one another. During the pandemic, the misinformation surging across digital channels was impeding the public health response and endangering lives. Just like any virus, misinformation is spread by people; therefore we needed to tackle this by mobilising people to take action and participate in our fight to control and disperse harmful information.

Purpose created on behalf of the United Nations, Verified, a global campaign and call to action for everyday people, organisations, influencers, networks and media platforms to act as ‘digital-first responders’ to combat the growth of COVID-19 misinformation and increase the volume and reach of trusted information. 

Verified has become the most impactful method to combat misinformation, inciting people to participate in stopping its harmful spread and keeping our minds as safe as our bodies.