As Head of Marketing for IAB UK, Tom’s role is to promote a sustainable future for digital advertising and celebrate all things digital. He works to represent the IAB's 1,200 members, promoting the effectiveness of online advertising, increasing standards and helping prepare businesses for the future. He was previously at Radiocentre, Transport for London, Stand Up To Cancer, London 2012 and Comic Relief.
As well as his day job, Tom is on the Board of Pride in London. His volunteer work as Director of Marketing involves leading campaigns to reflect the diversity of all of London's LGBT+ communities and building the reputation and relevance of Pride in London on an international scale. Tom leads a team of awesome volunteers across Campaigns, Brand, Digital, Design and Media to develop insight-led strategy, support Pride in London's broad offering and work with Brand Partners on their involvement in Pride. In 2019, he has led the #PrideJubilee campaign, honouring 50 years of queer revolt and welcoming 1.5million people to the streets of Central London, half a century after the Stonewall Uprising.
Why I am judging these awards
The impact and influence brands and advertising can have is often both underestimated and unseen. I believe that when developed and delivered with integrity and with the right people in the room, marketing has the power to affect behaviour change, shine a crucial light on social issues and to complement commercial goals. I can't wait to see entries from across the industry that have changed the conversation, that have a clear purpose running through their core and which demonstrate that they have used their impact and influence to improve society.