Creative Partner

Tessa leads Hubbub’s food programs and is focused on how we can use food to improve health, culture and environment. In five years at Hubbub she’s worked with leading brands, local Government and community groups to create lasting change. Campaigns include, IKEA’s award-winning environmental behaviour change initiative, Live LAGOM, the Community Fridge Network and Meat Your Match, which challenges young gym going men to cut their meat consumption. Her TEDx on the topic of meat and masculinity will be coming soon.

She has a Masters in the Anthropology of Food and has previously worked in communications, as a cook in the award winning Ethicurean restaurant and in food journalism, making contributions to the Oxford Food Symposium, the Sustainable Food Trust and Jamie’s Food Revolution.

Tessa’s a trustee at Eat Club, a charity increasing access to food skills for youth in London and is a member of the Medinge Group, a think tank of global brand fanatics who push businesses to use their power as a force for good, much like The Drum!

"Marketing gets a bad rap. It’s often seen as the cunning that keeps us consuming. It’s also an unsung force for social change. I’m joining The Drum in celebrating the creatives changing the game and those in the business for a better world. 

I’ll be looking out for quirky, subversive entries which feel authentic to the brand, stick on the mind and lead to tangible positive action for people and planet."

Judging panel

Kate Bosomworth

MC Saatchi

Hilary Jones

ethical director
Lush Cosmetics

Sophia Story

Chief Changemaker

Chris Barnes

founder & CEO
Adjust Your Set

Emily De Groot

ops consultant & dear adland
Emily de Groot Ltd

Ken Banks

head of social purpose

Tessa Tricks

Creative Partner

Reuben Turner

creative partner & founder
GOOD Agency

Helen Jones

Creative Director
Shelter UK

Wayne Emanuel

Head of Gaming Partnerships

Anita Yuen

strategic partnerships social good

Kristen Hallenga


Tom Stevens

director of marketing
Pride in London

Sarah McDonald

global director purposeful marketing & sustainability

Ben Greensmith

uk country manager (GM)
Tony's Chocolonely

Jo Wallace

creative director

Johnty Gray

mass engagement director