creative partner & founder
GOOD Agency

Reuben Turner has a long and distinguished background in marketing and advertising for social purpose. He is co-founder of leading London creative agency GOOD, one of the first agencies founded with social, ethical and environmental aims as its core principles.

As well as having worked with a number of leading NGOs, he focuses on helping commercial brands understand, define and grow through social purpose, with current clients including Pernod Ricard, the Kingfisher group and leading fashion brand ESCADA.

"I think these awards are about saving the soul of marketing. There’s never been less trust in business, in advertising, in media – and you can see why. It’s time for organisations that have positive values at their core – and who push them to the front – to be celebrated. Otherwise we risk retreat into irrelevance, at a time when people and the planet have never needed new thinking more. This is the only industry award that’s not a subset, not a category, not a sidebar. These are the ones that really matter."

Judging panel

Emily De Groot

ops consultant & dear adland
Emily de Groot Ltd

Ken Banks

head of social purpose
Yoti

Tessa Tricks

Creative Partner
Hubbub

Reuben Turner

creative partner & founder
GOOD Agency

Helen Jones

Creative Director
Shelter UK

Wayne Emanuel

Head of Gaming Partnerships
WAR CHILD UK

Anita Yuen

strategic partnerships social good
Facebook

Kristen Hallenga

founder
CoppaFeel!

Tom Stevens

director of marketing
Pride in London

Sarah McDonald

global director purposeful marketing & sustainability
Unilever

Ben Greensmith

uk country manager (GM)
Tony's Chocolonely

Jo Wallace

creative director
JWT

Johnty Gray

mass engagement director
WaterAid

Kate Bosomworth

cmo
MC Saatchi

Hilary Jones

ethical director
Lush Cosmetics

Sophia Story

Chief Changemaker
3 SIDED CUBE

Chris Barnes

founder & CEO
Adjust Your Set