Having studied an HND in travel and tourism, Kris’s dreams of scaling the world looking for adventure started with a 6 month placement at a Travel company in Beijing. Learning a new language, culture, meeting new faces, experiencing new places, did not prepare her for what was to be a far bigger challenge - a secondary breast cancer diagnosis.

Cast straight into a blurry and unexpected chapter of her life, Kris was grounded and entered a frightening territory that she knew nothing about. She went from believing she was a normal heathy 23 year old, to facing a boobless and hairless existence. But why was it that she got cancer? and why had she been so naive? Was she the only one? No.

Kris started her crusade to ensure that this wasn’t to happen to any other young woman in Britain and just 2 months following her diagnosis; whilst she still underwent treatment, CoppaFeel! was born.

Kris lead this unique breast cancer awareness charity with the aim to reduce the incidence of late detection or misdiagnosed breast cancer. Now in its 10th year, Kris and CoppaFeel! have successfully reached out to thousands of women in the UK and are saving lives. She is now a part-time ambassador for the charity, so when she’s not with her team of 11 at Boob HQ in London, she is on the road making new awareness projects and campaign come to life, meeting with MPs, giving talks or writing her column for the Sun. She runs a charity that is responsible for some of the most daring and creative advertising campaigns in the UK, with an accolade of being shortlisted for Third Sector’s most admired charity CEO in Britain and presented with an honorary Doctorate from Notting Trent University for her services to women’s health in the UK. Some days she even finds time to have cancer treatments that keep her here!

After an incurable diagnosis, Kris is not cancer free – and never will be. But she’s keeping as well as she can. She pours her heart, soul and a truckload of kick–ass into making a success of CoppaFeel!, not only refusing to let cancer wreck her party, but refusing to let it ruin yours too.

Judging panel

Kate Bosomworth

MC Saatchi

Hilary Jones

ethical director
Lush Cosmetics

Sophia Story

Chief Changemaker

Chris Barnes

founder & CEO
Adjust Your Set

Emily De Groot

ops consultant & dear adland
Emily de Groot Ltd

Ken Banks

head of social purpose

Tessa Tricks

Creative Partner

Reuben Turner

creative partner & founder
GOOD Agency

Helen Jones

Creative Director
Shelter UK

Wayne Emanuel

Head of Gaming Partnerships

Anita Yuen

strategic partnerships social good

Kristen Hallenga


Tom Stevens

director of marketing
Pride in London

Sarah McDonald

global director purposeful marketing & sustainability

Ben Greensmith

uk country manager (GM)
Tony's Chocolonely

Jo Wallace

creative director

Johnty Gray

mass engagement director