Refugees, asylum seekers and displaced people represent just 0.25% of the UK’s total population. Yet media coverage often depicts refugees as a collective, devoid of personal relationships, backstories or feelings. This has fuelled misplaced panic and xenophobia among those who see refugees as a threat to the UK, despite their relatively tiny numbers.
The film highlights the feeling refugees have when arriving in the UK with broken lives - away from their homes, belongings and even their families. It represents these missing pieces, and follows one refugee on her journey to rebuild her life, with support from the British Red Cross.
With a small budget, the video became the charity's most shared content ever on Instagram and Twitter, and achieved over 250,000 views in total. It went on to exceed all targets, including 28 pieces of national and regional coverage, engaging over 40 MPs and earning twice the targeted followers.