Research on global equality movements and media representation informed us that 70% of women — inclusive of all female-identifying and non-binary individuals — still don’t see themselves represented in media & advertising. Many images continue to impose unrealistic beauty standards that present a narrow view of who women are, what they should look like, and what they can achieve.
To create systemic change, Dove has taken action with Getty Images and Girlgaze to create Project #ShowUs, the world’s largest stock photo library created by women to shatter beauty stereotypes by showing women as they are, not as others believe they should be.
Project #ShowUs features 5,000+ photographs of women from 39 countries. 100% created and photographed by women, with zero digital distortion. By showing more women as they truly are, we can improve the self-esteem and quality of life for women everywhere, and they can show the world what’s possible.