Imagine what we lose if refugees lose our support. This was the key message we highlighted in a global campaign to help raise awareness for World Refugee Day. The International Rescue Committee partnered with Big Spaceship to launch a multi-channel campaign calling for welcome and spotlighting the contributions refugees have made and are continuing to make to society. Our digital anthem film is a love letter to eight influential former refugees showcasing just how much they have impacted our world.
The 360 campaign, which launched on World Refugee Day, features the digital anthem film, exhibitions with The Met and Tate galleries, a Times Square billboard, full-page ads in the New York Times and The Guardian, and social assets. The combination of highlighting this cause on multiple channels led to an earned reach of over 100 million.