Head of Culture & Inclusion
MC Saatchi

Sereena Abbassi is Head of Culture & Inclusion for the M&C Saatchi Group. Where she is committed to creating organisational transformation that is grounded in creative and strategic thinking. Sereena is a former Visual, Sonic & Performance Artist and was the Founder of All Here: a social enterprise that connected individuals, brands and agencies; supporting them to think more critically about the world and the work that they create. Sereena has worked with organisations such as Creative Equals on their D&I strategy, she's on the Advisory Board for the DIMA Summit, and she is one of the few Diversity & Inclusion experts advising the UK Advertising & Media Industry Diversity Taskforce.

Sereena is currently working towards a part-time masters in Postcolonial Culture & Global Policy at Goldsmiths, University of London, where she’ll be continuing her research into a part-time PhD.

Sereena has written for and been featured in Campaign Live, Communication Arts and The Drum.


Judging panel

Bola Gibson

Head of Community Engagement

Hanisha Kotecha

Deputy Managing Director
GOOD Agency

Zoe Jones

marketing & insight director

Mary Keane-Dawson

Co-Founder and CEO
TRUTH Media Agency

Julie Fairclough

Senior Marketing Director, EMEA

Justin Cooke

Vice Chair

Jerry Daykin

Head of Global Media Partnerships

Mark Evans

Marketing Director
Direct Line Group

Sereena Abbassi

Head of Culture & Inclusion
MC Saatchi

Bill Oberlander

Co-Founder & Executive Creative Director

Kesah Trowell

Group Head of Corporate Social Responsibility
Dixons Carphone

Reuben Turner

creative partner & founder
GOOD Agency

Helen Jones

Creative Director
Shelter UK

Jo Wallace

Creative Director
J. Walter Thompson London