Head of Global Media Partnerships

“Jerry was appointed to lead and strengthen Diageo’s relationships with a range of key global media partners, joining their global digital centre of excellence and supporting their wider digital transformation drive. Their trusted approach to media partnerships has helped strengthen their own digital supply chain, as well as forming the basis for the new global WFA Media Charter. He is co-leader of Diageo’s LGBTQ+ ‘Rainbow Network’ and a passionate believer in marketing’s power to do good having previously worked in the charity sector. He’s a regular writer and blogger with contributions to WARC, The Drum, his own active LinkedIn blog which aims to bring some Digital Sense back to marketing discussions, and has co-authored ‘Eat Your Greens’ with Byron Sharp, Tess Alps and other authors.

Judging panel

Julie Fairclough

Senior Marketing Director, EMEA

Justin Cooke

Vice Chair

Jerry Daykin

Head of Global Media Partnerships

Bola Gibson

Head of Community Engagement

Hanisha Kotecha

Deputy Managing Director
GOOD Agency

Zoe Jones

marketing & insight director

Mary Keane-Dawson

Co-Founder and CEO
TRUTH Media Agency

Mark Evans

Marketing Director
Direct Line Group

Sereena Abbassi

Head of Culture & Inclusion
MC Saatchi

Bill Oberlander

Co-Founder & Executive Creative Director

Kesah Trowell

Group Head of Corporate Social Responsibility
Dixons Carphone

Reuben Turner

creative partner & founder
GOOD Agency

Helen Jones

Creative Director
Shelter UK

Jo Wallace

Creative Director
J. Walter Thompson London