About

Formerly known as ‘Marketing Can Change the World Awards’, this event was created to remind the industry that marketing really can change the world, a philosophy that The Drum lives by. The Social Purpose Awards celebrates all modern-day marketing which is driving forward socially responsible marketing, brand purpose and a truer representation of society today. 

It celebrates socially responsible marketing, brand purpose campaigns and work that has been executed to achieve positive outcomes that will make a difference.

The Awards are underpinned by The Drum, one of the world’s largest marketing platforms - meaning that if you win, the world will know.

The million-plus unique readers who consume The Drum every month are hungry for award information. It gives them insights into best practice, the best companies and the best people.  That helps them make better decisions - like who to work with. And of course, will underline why marketing is crucial in the world today.

So, join us in proving that marketing has the power to do good by amplifying your stellar work. Help us inspire others to follow in your footsteps. And, most importantly, help us to remind people what this business really is all about.

Motivation

Picking up an award proves that all the hard work was worth it. It gives your team the energy to keep pushing boundaries and raising standards.

Client relationships

It's good to remind your clients why they work with you from time to time. Having the work you've done for them recognised by the industry is powerful stuff. Even more so if you bring them along to the awards night to pick up the trophy with you.

Recruitment

If you pick up awards, it also picks up the interest of new talent. You can expect smart people to be knocking at your door to see if you have a desk for them.

New business

Good clients who are after good work keep an eye out for the good businesses who are winning awards. A few extra trophies can give you a real advantage when you're hunting for new business.

PR

There's no better way of getting publicity than for being excellent. The Drum will cover all the shortlisted work on thedrum.com. With over 1 million unique visitors and over 200,000 social followers, that’s no small deal. And we recommend that you use an award win for further PR opportunities too.

Knees up

Then, of course, there's the awards show. And our awards shows are legendary. They're a great opportunity to reward your staff, pamper your clients and let your hair down.

Super early bird - First entry - £206.50 + VAT

Super early bird - Additional entries - £108.50 + VAT

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Early bird - First entry - £236 + VAT

Early bird - Additional entries - £124 + VAT

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Standard - First entry - £295 + VAT 

Standard - Additional entries - £155 + VAT
 

• You may enter as many categories as you like, however each entry must be treated as a separate entry and payment made for each.
   
• In order to get the discounted rate for any additional entries, please ensure you enter them all at once.
   
• If you are a member of The Drum Network, you will receive 10% off your entries, and if you are a charity you will receive 40% off your entries.

Your Social Purpose entry must adhere to the rules below: 

1. Entries must be received no later than the published deadline date. 
    
2. All submissions must be made online. 
    
3. Entries are eligible if they were developed and implemented (or on-going in the case of internal campaigns) between August 2019 and August 2020.
    
4. Do not include password protection or if essential, include passwords for judges to access.
    
5. All entries must be supplied and conform to the category rules/submission formats.
    
6. Work entered into more than one category must be treated as a completely separate entry.  Multiple entries can be made but separate payment must be made for each.  Please note: you will ONLY receive the 2nd entry rate if you enter all your submissions at the same time. Leave your entries in your basket until you are sure they are complete. Refunds will not be given.
    
7. The judging panel will only read and use the entries/reports for the purposes of the judging and are required to sign NDAs.
    
8. The judges reserve the right to re-allocate entries that in their view are entered in an incorrect category.   The judges also reserve the right to remove categories where entries do not meet the standard for nomination. These entries will not be refunded as they will have been judged accordingly.
    
9. The judges’ decision is final. 
    
10. Due to the number of entries received, the awards cannot give feedback on individual entries.

     

11. The organisers reserve the right to verify that all entries have been commercially produced for a commercial client where relevant.
     
12. All entries submitted must be legal. Any entries containing offensive material will be disqualified. Any entry that has a complaint upheld against it by the Advertising Standards Authority will be disqualified.

Your entry template is your entry report, once completed you must convert to PDF and upload under the Entry Report section at the time of submitting.

• Standard Entry Template: Download
• Best in Diversity Inclusivity within an Organisation Entry Template: Download
• Change Maker of the Year Entry Template: Download