In Partnership with Canon 

OVERALL 

Description

To reward the best for not-for-profit purpose-focused campaigns. Judges will be looking for an entry that is brave, innovative and demonstrated great results.


Criteria

• Describe the social good campaign (not for profit)

• Discuss the objectives

• What was achieved – provide clear evidence of results


Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

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Description

To reward the best for-profit purpose-focused campaign. Judges will be looking for an entry that is brave, innovative, and demonstrated great results.

Criteria

• Describe the social good campaign (for profit)

• Discuss the objectives

• What was achieved (provide clear evidence of results)

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

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Description

This category recognizes the individual who has demonstrated extraordinary excellence and innovation for change. Qualifying individuals are likely to be widely known as being forward-thinking and able to drive progress across their organization and the industry they work in.

Criteria

You may enter for yourself or on behalf of a colleague or individual who you think is deserving of this award: • Describe your role and how you have been involved in pushing through a change in social good and/or cultural change projects in your company.


• Describe the personal development of yourself and those around you

• Describe results to date and goals for the future

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Description

This category will recognize those who demonstrate the strongest commitment to diversity and inclusion, both in the day to day, as well as through specific activities and initiatives. Judges will be looking for examples of activities that have promoted the building of diverse teams, creation of inclusive working environments or driving culture to create marketing/products/services that are inclusive of a diverse audience. We are looking to reward those companies who are pushing boundaries and shaping their own journeys.

Criteria

You will also need to share evidence of: - policies/procedures in place, initiatives and their successes, meeting/exceeding any objectives.

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RESEARCH BASED 

Exclusive and free of charge, these two award categories will be selected through a rigorous research process taken from client recommendations, industry peers and additional The Drum research sources.

NEW FOR 2022 

Description

This category will reward the most successful fundraising campaigns based on meeting objectives and KPIs, including financial targets.


Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

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Description

 Demonstrate how you are raising awareness for public issues. We will be looking for results against objectives as well as creativity and innovation where applicable.

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

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Description

 Rewarding the most effective partnership between a brand and a celebrity or influencer to achieve their objectives

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

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Description

 Demonstrate how you are making a difference to environmental causes. We will be looking for results against objectives as well as creativity and innovation where applicable.

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

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Description

This category recognises the growing contribution creativity plays in making the world a better place. We want to reward those who are doing something to benefit society or humanity through creativity.

From new products to services to innovations, we are looking for great examples which can inspire a whole new generation of creatives.


Criteria

The judges are looking for: - A strong sense of purpose, or human meaning or direction that can create real human impact and change - Innovation, empathic design and user-centricity - A clear demonstration of the intended purpose for the target audience and how it helps and benefits them. Recognition of the need to design in a way that does not patronize but celebrates, that empathizes but does not sympathize, which engages and resonates.


Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

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Description

 Demonstrate how you are educating or raising awareness of important issues, such as mental health, DE&I, LGBTQAI+ right etc. We will be looking for results against objectives as well as creativity and innovation where applicable.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness, and impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

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STRATEGY/CAMPAIGN 

Description

This category rewards those companies/campaigns that adapted quickly to change. This could be in response to external factors such as the Covid-19 crisis or an internal shift. The judges will look for how the team responded to a changed brief and exceeded expectations.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness, and impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

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Description

Describe the campaign objectives • How was diversity and inclusion represented in the campaign • Present any feedback/results from the campaign

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness, and impact and measurement.

In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.


Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created 

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Description

Describe the objectives and how you achieved them • How was the video innovative in terms of creativity • What was the overall role of video in this campaign


Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness, and impact and measurement.

In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.


Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

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Description

How has your company engaged in the local community to make a positive difference? • Describe the project looking at staff involvement, community involvement • What was achieved and how have you continued the legacy and ensured the community still benefits?

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness, and impact and measurement.

In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.


Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

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Description

This category will award the most effective use of creativity within a campaign. Judges will be looking for entries that can demonstrate how the creative element contributed to the success of the campaign.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness, and impact and measurement.

In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.


Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

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Description

Describe the campaign and objectives • What media did you use to reach your audience • What was achieved? Provide qualitative and quantitative results achieved. Use as much evidence as possible.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness, and impact and measurement.

In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.


Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

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Description

Describe campaign objectives • How did the campaign work across different platforms • Describe the impact/engagement of the campaign

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness, and impact and measurement.

In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.


Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

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Description

Describe the technology and how it works • Describe how your technology has enhanced a social good campaign/helped the Third Sector directly. • Provide clear evidence of results


Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness, and impact and measurement.

In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

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Description

Describe your company’s brand purpose • How has your company demonstrated this. Show integration of Marketing/brand/CSR. • How has your company engaged staff in this area and embedded brand purpose into the culture?

Criteria 

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness, and impact and measurement.

In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.


Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

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Description

Describe the nature and purpose of the collaboration • How has your company helped highlight the cause and engaged your own staff in the collaboration? • What was achieved and how have you continued the legacy?

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness, and impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.


Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

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Description

Describe the objectives of the campaign • Describe the campaign, the integration of media channels, key messaging • What was achieved – provide clear evidence of results

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness, and impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

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Description

Describe the objectives of the Live event and how it ties into the overall campaign • Describe the nature of the event • Describe the impact and evidence of results

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness, and impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.


Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

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Description

Describe the objectives of the campaign • Describe how you delivered the campaign • What was achieved? Provide clear evidence, e.g. website traffic, CRTs, page views per visit, dwell time, changes in customer attitudes, or any other metric required by the client.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness, and impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.


Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

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Description

Describe the objectives of the campaign • Describe the storytelling and media channels used • What was achieved – provide clear evidence of results


Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness, and impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.


Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

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Description

This award celebrates innovative practices to deliver a social good campaign • Describe the objectives of the marketing brief • How has your company demonstrated a different way of looking at a problem • Present the outcomes of the campaign

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, creativity and innovation, tangible results and outcomes, proof of effectiveness, and impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

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