Sereena Abbassi is Head of Culture & Inclusion for the M&C Saatchi Group. Where she is committed to creating organisational transformation that is grounded in creative and strategic thinking. Sereena is a former Visual, Sonic & Performance Artist and was the Founder of All Here: a social enterprise that connected individuals, brands and agencies; supporting them to think more critically about the world and the work that they create. Sereena has worked with organisations such as Creative Equals on their D&I strategy, she's on the Advisory Board for the DIMA Summit, and she is one of the few Diversity & Inclusion experts advising the UK Advertising & Media Industry Diversity Taskforce.
Sereena is currently working towards a part-time masters in Postcolonial Culture & Global Policy at Goldsmiths, University of London, where she’ll be continuing her research into a part-time PhD.
Sereena has written for and been featured in Campaign Live, Communication Arts and The Drum.