We Believe Marketing Can Change The World, Do You?

Formerly the Marketing Can Change the World awards, The Social Purpose Awards celebrates all modern-day marketing which is driving forward socially responsible marketing, brand purpose and a truer representation of society today. 

Your social responsibility has never been more important, and we want to show the industry just what you've accomplished!

What is The Drum?

The Drum is Europe’s largest media and marketing website and the fastest growing in the US and APAC.  Each month we attract over 1.4 million unique users and have over 200,000 social followers.

Our role is to help our readers to make informed decisions and by showcasing effective digital executions, we can promote the people and businesses behind the best work.  We want to get you noticed by potential partners.

Our global positioning means that we are constantly being approached to media partner major events and we work with the likes of Cannes, SXSW, DMexco, CES, New York Festivals, Advertising Week, Clio Awards, etc.

Background to The Drum Social Purpose Awards

Formerly known as ‘Marketing Can Change the World Awards’, this event was created to remind the industry that marketing really can change the world, a philosophy that The Drum lives by.

It celebrates socially responsible marketing, brand purpose campaigns and work that has been executed to achieve positive outcomes that will make a difference.

The Awards are underpinned by The Drum, one of the world’s largest marketing platforms - meaning that if you win, the world will know.

The million-plus unique readers who consume The Drum every month are hungry for award information. It gives them insights into best practice, the best companies and the best people.  That helps them make better decisions - like who to work with. And of course, will underline why marketing is crucial in the world today.

So, join us in proving that marketing has the power to do good by amplifying your stellar work. Help us inspire others to follow in your footsteps. And, most importantly, help us to remind people what this business really is all about.

Who can enter?

Anyone can enter if they can demonstrate they are champions of change – whether you’re a brand, agency or charity, this competition is open to all.

The awards are also global, so there really are no barriers to entry.

Why enter?


Picking up an award proves that all the hard work was worth it. It gives your team the energy to keep pushing boundaries and raising standards.

Client relationships

It's good to remind your clients why they work with you from time to time. Having the work you've done for them recognised by the industry is powerful stuff. Even more so if you bring them along to the awards night to pick up the trophy with you.


If you pick up awards, it also picks up the interest of new talent. You can expect smart people to be knocking at your door to see if you have a desk for them.

New business

Good clients who are after good work keep an eye out for the good businesses who are winning awards. A few extra trophies can give you a real advantage when you're hunting for new business.


There's no better way of getting publicity than for being excellent. The Drum will cover all the shortlisted work on thedrum.com. With over 1 million unique visitors and over 200,000 social followers, that’s no small deal. And we recommend that you use an award win for further PR opportunities too.

Knees up

Then, of course, there's the awards show. And our awards shows are legendary. They're a great opportunity to reward your staff, pamper your clients and let your hair down.

Entry rules

Entry rules. 

  • Entries must be received no later than the published deadline date. 
  • All submissions must be made online. 
  • Entries are eligible if they were developed and implemented (or on-going in the case of internal campaigns) between August 2018 and August 2019.
  • Do not include password protection or if essential, include passwords for judges to access.
  • All entries must be supplied and conform to the category rules/submission formats.
  • Work entered into more than one category must be treated as a completely separate entry.  Multiple entries can be made but separate payment must be made for each.  Please note: you will ONLY receive the 2nd entry rate if you enter all your submissions at the same time. Leave your entries in your basket until you are sure they are complete. Refunds will not be given.
  • The judging panel will only read and use the entries/reports for the purposes of the judging and are required to sign NDAs.
  • The judges reserve the right to re-allocate entries that in their view are entered in an incorrect category.   The judges also reserve the right to remove categories where entries do not meet the standard for nomination. These entries will not be refunded as they will have been judged accordingly.
  • The judges’ decision is final. 
  • Due to the number of entries received, the awards cannot give feedback on individual entries.


  • The organisers reserve the right to verify that all entries have been commercially produced for a commercial client where relevant.
  • All entries submitted must be legal. Any entries containing offensive material will be disqualified. Any entry that has a complaint upheld against it by the Advertising Standards Authority will be disqualified.

How do I enter?

  1. Register as a member to set up your account.
  2. Browse the categories to decide what suits your entry best.
    Remember you can enter as many as you like but they will be treated as separate entries and charged accordingly.
  3. Once you have signed in to your account, you may add your entry and complete the submission details as indicated.
  4. Entries into the Social Purpose Awards are report based and entrants are asked to write a report detailing their strategy/ campaign.
    Please see the ‘Writing Your Report’ section for what to include.
  5. Upload your report in the box provided (PDF -max size 10MB). Please use the entry template provided on the entry section and ‘How to Enter’ page on the website.
    If entering the Team or individual categories please use the relevant entry template.
  6. Submit your 60-word summary, in the box provided, which will show live on the site in the event of a nomination or award. This will be used to give an insight into what your entry was about and why it was successful.
  7. Attach a leading image in the box provided to support your report (.jpeg - max size 5MB). Please note this image will go live in the event of your work being nominated and be used on the big screen at the ceremony.
  8. Upload up to two additional images in the boxes provided to support your entry (.jpeg - max size 5MB). If you wish to include a video as part of your entry, this must be submitted as an embed code from YouTube/Vimeo. The awards site cannot host video files.
  9. From your Dashboard 'My entries' move the entries to your basket and follow the on screen & follow instructions to make your payment.
    PLEASE NOTE: You will only receive the 2nd entry rate discount if you enter all your submissions at once. Otherwise you will be charged the full amount each time. Leave your entries in your basket until you are sure they are all complete.
  10. Once your entries are received and payment is authorised, a confirmation will be sent to you via email.
  11. A receipt will be sent by post for your records.

How much does it cost to enter?

First entry: £125 + VAT
Additional entries: £99 + VAT.

Charities and members of The Drum Network receive a 10% discount off the entry fee.

Key dates

Put this in your diary right away. The closing date for entries is:

Early bird deadline: 25 July 2019
Official deadline: 8 August 2019
Extended deadline: with late fee, on request

How is my Entry Judged?

After the entry deadline, the judging panel will be given access to read your submission and view your images and links. The judging panel will be looking for evidence of:

• Evidence of clear strategic thinking

  • Innovation
  • Tangible results
  • Proof of effectiveness
  • Creativity
  • Above all a positive world-changing impact

After the panel have carried out their pre-judging, they will meet in to discuss the entries and decide on the finalists, commendations and award winners.

Tips For Entering

  • Give each entry a unique title to grab the judges interest - try to avoid generic names.
  • When writing your report don’t assume the judges have seen the work or campaign, give clear concise answers on the brief, the objectives and results.
  • If not commercially necessary please do not add additional password protection.
  • Please include usernames and passwords, if required, for the judging.

Writing Your Entry Report

You are required to write one report for each individual entry. The main report should not exceed 1250 words. You MUST include an additional 250 word executive summary.

An entry template has been created to help with writing reports. For team/individual categories, please use this entry template.Both templates and the entry pack can be found in the 'How do I enter' section above.

Please use these entry templates: 

For all categories (except Champion of Change and Individual of the Year) use this template
For Champion of Change and Individual of the Year use this template 

Your report should include;

•    Information on your marketing/project idea and your new strategy, what you did and why it was innovative or special to your organisation.

•    Answers to the questions relating to the information required for your specific category

•    Provide client testimonials to back up and support your results. These will help to strengthen your report and will not be included in the word count. 


Judges will mark your entry on ;

  • Innovation
  • Tangible results
  • Proof of effectiveness
  • Creativity
  • Above all a positive world-changing impact

If you have any questions regarding the entry process contact christine.white@thedrum.com