We Believe Marketing Can Change The World, Do You?

Formerly the Marketing Can Change the World awards, The Social Purpose Awards will celebrate all modern-day marketing which is driving forward socially responsible marketing, brand purpose and a truer representation of society today. 

Your social responsibility has never been more important, and we want to show the industry just what you've accomplished!

Entry Deadline - 5th September

Awards Ceremony- 20th November (as part of Do It Day)

Who Can Enter & What Is Eligible?

  • Entries are open to all organisations or projects across the globe involved in social good campaigns and/or diversity and inclusion programmes.
  • Entries are eligible if they were developed and implemented (or on-going in the case of internal campaigns) between 26 September 2017 and 3 September 2018.

Why Enter?

To gain recognition for the game-changing campiagn work you're doing both internally and externally to help make the world a better place!

How Do I Enter?

  1. Register as a member to set up your account.
  2. Download the entry pack and browse the categories to decide what suits your entry best.
    Remember you can enter as many as you like but they will be treated as separate entries and charged accordingly.
  3. Once you have signed in to your account, you may add your entry and complete the submission details as indicated.
  4. Entries into the Social Purpose Awards are report based and entrants are asked to write a report detailing their strategy/ campaign.
    Please see the ‘Writing Your Report’ section for what to include.
  5. Upload your report in the box provided (PDF -max size 10MB). Please use the entry template provided on the entry section and ‘How to Enter’ page on the website.
    If entering the Team or individual categories please use relevant entry template.
  6. Submit your 60-word summary, in the box provided, which will show live on the site in the event of a nomination or award. This will be used to give an insight into what your entry was about and why it was successful.
  7. Attach a leading image in the box provided to support your report (.jpeg - max size 5MB). Please note this image will go live in the event of your work being nominated and be used on the big screen at the ceremony.
  8. Upload up to two additional images in the boxes provided to support your entry (.jpeg - max size 5MB). If you wish to include a video as part of your entry, this must be submitted as an embed code from YouTube/Vimeo. The awards site cannot host video files.
  9. From your Dashboard 'My entries' move the entries to your basket and follow the on screen & follow instructions to make your payment.
    PLEASE NOTE: You will only receive the 2nd entry rate discount if you enter all your submissions at once. Otherwise you will be charged the full amount each time. Leave your entries in your basket until you are sure they are all complete.
  10. Once your entries are received and payment is authorised, a confirmation will be sent to you via email.
  11. A receipt will be sent by post for your records.

How Much Does It Cost To Enter?

First entry: £125 + VAT
Additional entries: £99 + VAT.

Charities and members of The Drum Network receive a 10% discount off the entry fee.

Writing Your Entry Report

You are required to write one report for each individual entry. The main report should not exceed 1250 words. You MUST include an additional 250 word executive summary.


An entry template has been created to help with writing reports. For team/individual categories, please use this entry template.Both templates and the entry pack can be found in the 'How do I enter' section above.


Your report should include;

•    Information on your marketing/project idea and your new strategy, what you did and why it was innovative or special to your organisation.

•    Answers to the questions relating to the information required for your specific category

•    Provide client testimonials to back up and support your results. These will help to strengthen your report and will not be included in the word count. 


Judges will mark your entry on ;

•    Creative thinking

•    Effectiveness

•    Clear and measurable impact in its chosen category area

•    Commercial relevance

If you have any questions regarding the entry process contact melanie.shah@thedrum.com

Tips For Entering

  • Give each entry a unique title to grab the judges interest - try to avoid generic names.
  • When writing your report don’t assume the judges have seen the work or campaign, give clear concise answers on the brief, the objectives and results.
  • If not commercially necessary please do not add additional password protection.
  • Please include usernames and passwords, if required, for the judging.

How is my Entry Judged?

After the entry deadline, the judging panel will be given access to read your submission and view your images and links. The judging panel will be looking for evidence of:

• Evidence of clear strategic thinking

  • Innovation
  • Tangible results
  • Proof of effectiveness
  • Creativity
  • A positve world-changing impact

After the panel have carried out their pre-judging, they will meet in to discuss the entries and decide on the finalists, commendations and award winners.