We Believe Marketing Can Change The World, Do You?

Formerly the Marketing Can Change the World awards, The Social Purpose Awards will celebrate all modern-day marketing which is driving forward socially responsible marketing, brand purpose and a truer representation of society today. 

Your social responsibility has never been more important, and we want to show the industry just what you've accomplished!

Entry Deadline - 3rd October 2018

Who Can Enter & What Is Eligible?

  • Entries are open to all organisations or projects across the globe involved in social good campaigns and/or diversity and inclusion programmes.
  • Entries are eligible if they were developed and implemented (or on-going in the case of internal campaigns) between 26 September 2017 and 3 October 2018.

Why Enter?

To gain recognition for the game-changing campaign work you're doing both internally and externally to help make the world a better place!

How Do I Enter?

  1. Register as a member to set up your account.
  2. Download the entry pack and browse the categories to decide what suits your entry best.
    Remember you can enter as many as you like but they will be treated as separate entries and charged accordingly.
  3. Once you have signed in to your account, you may add your entry and complete the submission details as indicated.
  4. Entries into the Social Purpose Awards are report based and entrants are asked to write a report detailing their strategy/ campaign.
    Please see the ‘Writing Your Report’ section for what to include.
  5. Upload your report in the box provided (PDF -max size 10MB). Please use the entry template provided on the entry section and ‘How to Enter’ page on the website.
    If entering the Team or individual categories please use relevant entry template.
  6. Submit your 60-word summary, in the box provided, which will show live on the site in the event of a nomination or award. This will be used to give an insight into what your entry was about and why it was successful.
  7. Attach a leading image in the box provided to support your report (.jpeg - max size 5MB). Please note this image will go live in the event of your work being nominated and be used on the big screen at the ceremony.
  8. Upload up to two additional images in the boxes provided to support your entry (.jpeg - max size 5MB). If you wish to include a video as part of your entry, this must be submitted as an embed code from YouTube/Vimeo. The awards site cannot host video files.
  9. From your Dashboard 'My entries' move the entries to your basket and follow the on screen & follow instructions to make your payment.
    PLEASE NOTE: You will only receive the 2nd entry rate discount if you enter all your submissions at once. Otherwise you will be charged the full amount each time. Leave your entries in your basket until you are sure they are all complete.
  10. Once your entries are received and payment is authorised, a confirmation will be sent to you via email.
  11. A receipt will be sent by post for your records.

How Much Does It Cost To Enter?

First entry: £125 + VAT
Additional entries: £99 + VAT.

Charities and members of The Drum Network receive a 10% discount off the entry fee.

Writing Your Entry Report

You are required to write one report for each individual entry. The main report should not exceed 1250 words. You MUST include an additional 250 word executive summary.

An entry template has been created to help with writing reports. For team/individual categories, please use this entry template.Both templates and the entry pack can be found in the 'How do I enter' section above.

Please use these entry templates: 

For all categories (except Champion of Change and Individual of the Year) use this template
For Champion of Change and Individual of the Year use this template 

Your report should include;

•    Information on your marketing/project idea and your new strategy, what you did and why it was innovative or special to your organisation.

•    Answers to the questions relating to the information required for your specific category

•    Provide client testimonials to back up and support your results. These will help to strengthen your report and will not be included in the word count. 


Judges will mark your entry on ;

  • Innovation
  • Tangible results
  • Proof of effectiveness
  • Creativity
  • Above all a positive world-changing impact

If you have any questions regarding the entry process contact katy.thomson@thedrum.com

Tips For Entering

  • Give each entry a unique title to grab the judges interest - try to avoid generic names.
  • When writing your report don’t assume the judges have seen the work or campaign, give clear concise answers on the brief, the objectives and results.
  • If not commercially necessary please do not add additional password protection.
  • Please include usernames and passwords, if required, for the judging.

How is my Entry Judged?

After the entry deadline, the judging panel will be given access to read your submission and view your images and links. The judging panel will be looking for evidence of:

• Evidence of clear strategic thinking

  • Innovation
  • Tangible results
  • Proof of effectiveness
  • Creativity
  • Above all a positive world-changing impact

After the panel have carried out their pre-judging, they will meet in to discuss the entries and decide on the finalists, commendations and award winners.

Entry Rules

Entry rules. 

  • Entries must be received no later than the published deadline date. 
  • All submissions must be made online. 
  • Entries are eligible if they were developed and implemented (or on-going in the case of internal campaigns) between 26 September 2017 and 3 September 2018.~
  • Do not include password protection or if essential, include passwords for judges to access.
  • All entries must be supplied and conform to the category rules/submission formats.
  • Work entered into more than one category must be treated as a completely separate entry.  Multiple entries can be made but separate payment must be made for each.  Please note: you will ONLY receive the 2nd entry rate if you enter all your submissions at the same time. Leave your entries in your basket until you are sure they are complete. Refunds will not be given.
  • The judging panel will only read and use the entries/reports for the purposes of the judging and are required to sign NDAs.
  • The judges reserve the right to re-allocate entries that in their view are entered in an incorrect category.   The judges also reserve the right to remove categories where entries do not meet the standard for nomination. These entries will not be refunded as they will have been judged accordingly.
  • The judges’ decision is final. 
  • Due to the number of entries received, the awards cannot give feedback on individual entries.
  • By entering these awards, you give the organisers the right to publish/exhibit screen grabs and/or submitted report. If you wish to upload a modified /less commercially sensitive version for publishing purposes, please do so on the entry upload form.
  • The organisers reserve the right to verify that all entries have been commercially produced for a commercial client where relevant.
  • All entries submitted must be legal. Any entries containing offensive material will be disqualified. Any entry that has a complaint upheld against it by the Advertising Standards Authority will be disqualified.